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App Development
10»

OIT 006: Decoding App Store Optimization with Alex Malafeev

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In this session of the Online Income Podcast I’m joined by Alex Malafeev, the co-founder of Sensor Tower.  Sensor Tower is one of the leading App Store research tools out there, and Alex is here to share with us his knowledge of ASO and how we can use it to drive a steady stream of traffic to our apps and turn that traffic into downloads!

App Store optimization can really make or break your app.  By implementing some of Alex’s tips you could potentially see traffic to your app double or even triple in just a few days!  If you’re not taking advantage of ASO, you definitely are missing out, so make sure you grab a notepad and pay attention!

In this session you’ll learn:

  • What App Store optimization is and why it’s hugely important for app developers to know how to take advantage of it.
  • How sustainable App Store optimization is and how it compares to search engine optimization.
  • Alex’s 3 criteria for selecting GREAT keywords for your apps!
  • Using Sensor Tower’s traffic score and difficulty score to compare keywords and find the winners.
  • How to save space and target more search terms when choosing keywords for the App Store.
  • The differences between optimizing your app for the App Store and for Google Play.
  • One easy update that you NEED to make to your apps to help boost rankings and conversions!

Right click here to download the MP3

Items mentioned in this podcast:

If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

2»

Announcing My New iPhone App: “Concealed Carry Laws – 50 State CCW Guide”

gun_icon_02_512As I briefly hinted about in last month’s income report, today I am launching my 4th iPhone app – “Concealed Carry Laws – 50 State CCW Guide”.  I am super excited about this app as I think I did some good research to find a profitable topic.  Plus, gun control laws are currently a really hot topic, so I’m looking to ride that wave and hopefully make some money along the way!

What is “Concealed Carry Laws – 50 State CCW Guide”?

This is an app for anyone who is a concealed carry permit holder, or is looking to become one.  As you may know, in addition to having federal gun laws, every US state has it’s own as well – some very strict, others very lenient.  However this causes a little trouble when someone with a concealed carry permit wants to carry while traveling in a different state.  Not all states will recognize every state’s permits and each state has it’s own specific laws about transportation, prohibited areas, etc. that people traveling have to abide by.

All these laws from state to state can get very confusing, so that’s where my app comes in!  My app allows users to quickly look up what states recognize their home state’s permit as well as view transportation laws, prohibited areas, open carry laws, and information on obtaining a permit in whatever state they’re traveling in.

[Read more…]

4»

Why You Should Always Check 5 Star Reviews on Elance

Today I have a short video for you about why you can’t always trust contractors on Elance simply because their average rating is 5 stars.  In this video, I show you a proposal I got on Elance when outsourcing an eBook that at first looked really legit.  Before I selected this contractor though, I took a look at the most negative ratings from previous employers.  Luckily I stumbled upon a negative review that gave evidence that this contractor was simply acting as a middle man and actually reposting jobs he is supposed to be working on and hiring cheap overseas writers with bad content.

Luckily if you do what I show you in this video, you won’t get screwed by these types of shady contractors trying to take advantage of people and make a quick buck!

2»

MAT 005: A Marketing Manager’s Experience Selling Children’s Apps with Kate Kiehl

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In this session of the Mobile App Tycoon Podcast I’m joined by Kate Kiehl, the marketing manager for the extremely successful app company Night & Day Studios.

Night & Day Studios was founded back in 2006 and has grown to a highly successful development company with over 20 employees.  Since 2006 they’ve produced over 100 different apps including the bestselling “Peekaboo Barn” which has reached the top 200 in the entire app store!

Kate joined the Night & Day team around 6 months ago, and since has learned a lot about marketing and promotion for apps which she has graciously agreed to share with us in today’s episode!

In this session you’ll learn:

  • Kate’s career path and experiences that led her to eventually become the marketing manger for Night & Day.
  • Why Night & Day builds apps primarily the children’s and education niches.
  • Kate’s thoughts on the lite/paid monetization model vs. the in-app purchases monetization model.
  • How Night & Day takes advantage of their large app network to cross-promote other apps!
  • How Kate and her colleagues determine which app ideas they think will be successful or not.
  • How Kate gets feedback from both kids and parents on apps to make sure they are GREAT before releasing them.
  • How Kate chooses keywords to target for her apps.
  • The benefits of creating an email list and push notifications to promote new apps!
  • Why grassroots marketing is so important to independent app developers.

Right click here to download the MP3

Items mentioned in this podcast:

If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

6»

Case Study – Providing App Development Solutions to Small Businesses: Part 4

This is the 4th post in this case study series.  If you’d like a refresher on what I’ve done in previous posts, check out Part 1, Part 2, and Part 3.

When we last left off in Part 3, I contacted 100 independent pizzeria owners via email (or their website contact form) and ended up getting only one response from an owner who called me back asking for more information.  Although he seemed somewhat excited about the idea, unfortunately, my awkwardness over the phone ended up costing me the opportunity to make the sale.  (Thanks to your great comments on that post, especially Dima who gave some awesome suggestions on ways to improve).

[Read more…]