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App Marketing
10»

OIT 006: Decoding App Store Optimization with Alex Malafeev

OIT Podcast Artwork

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In this session of the Online Income Podcast I’m joined by Alex Malafeev, the co-founder of Sensor Tower.  Sensor Tower is one of the leading App Store research tools out there, and Alex is here to share with us his knowledge of ASO and how we can use it to drive a steady stream of traffic to our apps and turn that traffic into downloads!

App Store optimization can really make or break your app.  By implementing some of Alex’s tips you could potentially see traffic to your app double or even triple in just a few days!  If you’re not taking advantage of ASO, you definitely are missing out, so make sure you grab a notepad and pay attention!

In this session you’ll learn:

  • What App Store optimization is and why it’s hugely important for app developers to know how to take advantage of it.
  • How sustainable App Store optimization is and how it compares to search engine optimization.
  • Alex’s 3 criteria for selecting GREAT keywords for your apps!
  • Using Sensor Tower’s traffic score and difficulty score to compare keywords and find the winners.
  • How to save space and target more search terms when choosing keywords for the App Store.
  • The differences between optimizing your app for the App Store and for Google Play.
  • One easy update that you NEED to make to your apps to help boost rankings and conversions!

Right click here to download the MP3

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If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

2»

MAT 005: A Marketing Manager’s Experience Selling Children’s Apps with Kate Kiehl

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In this session of the Mobile App Tycoon Podcast I’m joined by Kate Kiehl, the marketing manager for the extremely successful app company Night & Day Studios.

Night & Day Studios was founded back in 2006 and has grown to a highly successful development company with over 20 employees.  Since 2006 they’ve produced over 100 different apps including the bestselling “Peekaboo Barn” which has reached the top 200 in the entire app store!

Kate joined the Night & Day team around 6 months ago, and since has learned a lot about marketing and promotion for apps which she has graciously agreed to share with us in today’s episode!

In this session you’ll learn:

  • Kate’s career path and experiences that led her to eventually become the marketing manger for Night & Day.
  • Why Night & Day builds apps primarily the children’s and education niches.
  • Kate’s thoughts on the lite/paid monetization model vs. the in-app purchases monetization model.
  • How Night & Day takes advantage of their large app network to cross-promote other apps!
  • How Kate and her colleagues determine which app ideas they think will be successful or not.
  • How Kate gets feedback from both kids and parents on apps to make sure they are GREAT before releasing them.
  • How Kate chooses keywords to target for her apps.
  • The benefits of creating an email list and push notifications to promote new apps!
  • Why grassroots marketing is so important to independent app developers.

Right click here to download the MP3

Items mentioned in this podcast:

If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

0»

MAT 002: Building a Business Around an App with Jason Seligman

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In this session of the Mobile App Tycoon Podcast I chat with Jason Seligman, the developer of the highly successful app VIN Viper.  While many people focus on the quantity of apps they developer, Jason really focuses on the quality of his app and built it into it’s own business.  That business is now made up of 12 people and Jason is the first to give credit to the VIN Viper team that has worked so hard to make VIN Viper the success it is today.

VIN Viper is a free car appraisal tool that shows you exactly what your car is worth and is being used by both individual car buyers and sellers as well as car dealerships who buy cars from auctions.

What I like the about Jason’s story is how he treated his app as a legitimate business from Day 1.  He thought about marketing during the idea and development phases, thinks about long term profitability rather than making a few extra bucks in the short-term, and treats his users as valued customers.

In this session you’ll learn:

  • How Jason came up with the idea for VIN Viper.
  • What competitors were present and what Jason did to set his app apart.
  • Jason’s philosophy about giving the customer a great experience.
  • Why he gives such a valuable app for FREE and how he makes money from it selling reports and other products.
  • How Jason is marketing VIN Viper both online AND offline.
  • How Jason creates mutually beneficial partnerships with other companies to help promote his app.
  • Jason’s biggest challenge as a business owner and app developer.

Right click here to download the MP3

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If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

10»

How To Discover The Most Profitable Price For Your App

Don't leave your app's pricing to a coin toss.

Don’t leave your app’s pricing to a coin toss.

Recently I was contacted by Peter Tanham asking if he could publish a guest post here on MAT.  At first I was hesitant but after reading his post, I definitely feel that it provides tremendous value to not only the MAT community but also to myself.

I will be starting to do a lot of testing for my app “SharePrayer” in the near future and testing the price is definitely one of them.  So hopefully in a future post I’ll be able to give you the results after using Peter’s techniques.

So with that being said, here’s Peter to explain more…

Picking the ideal price for your newest app can sometimes feel like guesswork.

99c? $1.99? $4.99?

You know you don’t want it to be too expensive to turn people away, but you also know that pricing it too cheap could be leaving money on the table that you could have earned.

Picking a price for your App doesn’t have to be a stab in the dark – There is a method to taking this art-form and turning it into a science.

It’s called micro-testing, and, if used correctly, it can help dramatically increase your app profits by finding the ideal price.

[Read more…]

10»

MAT 001: A Public Critique of My First App with David Janner of Make App Magazine

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It’s finally here!  Welcome to the very first episode of The Mobile App Tycoon Podcast!

I’m super excited to finally have a podcast, as podcasts are a great way to consume information especially if you’re one of those people who is always on the move.  Simply listen to them when you’re driving, exercising, cooking, etc. and you can do your daily activities while at the same time learning all about mobile app creation and marketing!

You can download the podcast to your computer or listen to it on the audio player here on the blog.  Also, I have submitted the podcast feed to iTunes so after it is approved within the next day or two, you will be able to subscribe there as well.

UPDATE: iTunes has approved my podcast and you can check it out by clicking here.  Make sure to go into iTunes and subscribe so you can listen to all future episodes on your iPod, iPad, or iPhone!

Most of the podcast episodes are going to be around 45 minutes long and will feature and interview with an expert in the mobile app industry – usually very successful developers.

However, today’s show is going to be a little bit different.  Instead of interviewing someone about their apps, I’m going to talk to David Janner from Make App Magazine about my app, SharePrayer.  I’m going to go over what my marketing plan has been with SharePrayer so far and David’s going to publicly critique what I’ve been doing and let me know what I can do to improve my sales!

The great thing is you can all learn from my mistakes and use the information and advice he gives to better market your apps!

Right click to download the MP3

In this session you’ll learn:

  • Exactly what my strategy for SharePrayer has been so far.
  • Marketing outside the app store vs. inside the app store.
  • Why I chose the Lifestyle category for SharePrayer.
  • Why the category you choose for your app does matter.
  • Why app store users search for broad phrases, and how you can target them.
  • How to “steal” your competitors keywords and use them for your app.
  • How to format your keywords for best results.
  • How important App Store SEO is to your marketing strategy.
  • What makes an app icon stand out.
  • How to incorporate sales copy into your screenshots.
  • How to use special characters in your description.
  • What is localization and how it can affect your app sales.

Right click here to download the MP3

 Items mentioned in this podcast: