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App Marketing
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My Past Experience with Creating Mobile Apps and What I’ve Learned From It

learn from mistakesFor the last few posts I’ve been talking a lot about creating apps in general as well as what my plans are for the future in regards to outsourcing app development.  What I’d like to do now is talk about my past experience with creating mobile apps and what I’ve learned from it.  I want to share this with you because I know that while my experience isn’t extensive, I’ve learned quite a bit from it and I will be using the knowledge I’ve learned to improve my current and future apps as well as to share with you!

The Story

As I mention in my about page, I’ve never actually created a mobile app before up until now.  However, I have watched my uncle and his business partner go through the process of creating 2 mobile apps around a year ago.  For their privacy, I won’t reveal their names or their app names in this post.

My uncle has always been interested in entrepreneurship and making money just like me.  So after hearing a lot of success stories of iPhone apps, him and his partner decided that they were going to try and make a few of them as well.  They had a lot of problems along the way, but they eventually released 2 iPhone and Android apps.  The two apps were “how-to” type apps which taught people a specific skill.  For example, one app might be about how to fix your car.  This is not the topic of either of their two apps, however it shows you the type of apps that they made.  They were step-by-step guides on how to do a particular skill.

Unfortunately, I wish I could say that these apps have sold well and made them a lot of money, but that just isn’t the case.  Both the apps flopped and I would be surprised if they are even managing to get 1 download per day each.  While the apps did not do well sales-wise, there is a lot that can be learned from their experience.  From being an outside observer, here are the lessons I took away from watching the creation of these two apps.

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Is the Mobile App Market Too Saturated?

Lately, there has been a lot of talk all over the web from frustrated independent app developers.  Do any sort of research about developing apps or making money from them and you will be sure to find at least a few websites or forums with fed up developers ready to throw in the towel.  The reason these developers are upset more often than not is that their apps aren’t selling well.  To be blunt – their sales suck.  The overwhelming majority of these discouraged developers claim to be the victim of one thing: an over-saturated app market.  Could this be true?  Could I be diving headfirst into an industry that is dying?  Let’s take a look at some facts:

mobile app growth chart

Image Credit: www.flurry.com

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