Recently I was contacted by Peter Tanham asking if he could publish a guest post here on MAT. At first I was hesitant but after reading his post, I definitely feel that it provides tremendous value to not only the MAT community but also to myself.
I will be starting to do a lot of testing for my app “SharePrayer” in the near future and testing the price is definitely one of them. So hopefully in a future post I’ll be able to give you the results after using Peter’s techniques.
So with that being said, here’s Peter to explain more…
Picking the ideal price for your newest app can sometimes feel like guesswork.
99c? $1.99? $4.99?
You know you don’t want it to be too expensive to turn people away, but you also know that pricing it too cheap could be leaving money on the table that you could have earned.
Picking a price for your App doesn’t have to be a stab in the dark – There is a method to taking this art-form and turning it into a science.
It’s called micro-testing, and, if used correctly, it can help dramatically increase your app profits by finding the ideal price.