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Podcast
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OIT 007: From Lazy High School Student to Successful Young Entrepreneur – Interview with Jeet Banerjee

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In this session of the Online Income Podcast I’m joined by Jeet Banerjee, a 21 year old serial entrepreneur from California.  Jeet’s started pursuing entrepreneurship in high school where he made over $5,000/month from his web design and multimedia company, JB Media Force before selling it for a payoff of between $25,000-$100,000.

As if that wasn’t enough he’s now running two successful businesses as well as writing books, speaking, and consulting.

Fear_and_doubt

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In this session you’ll learn:

  • How Jeet started a web design company as a high school junior without doing any of the development himself.
  • Why Jeet got his first web design client BEFORE worrying about finding a developer, and why that’s the smart thing to do.
  • How Jeet went from outsourcing projects to freelancers to creating his own office and full-time team in India without ever leaving California.
  • Jeet’s thoughts about whether young entrepreneurs should go to college.
  • How Jeet’s college admission site gained 12,000 users in only 2 weeks without spending ANY money on marketing!
  • How Jeet generates massive publicity that landed him features in the New York Times, Yahoo, and Young Entrepreneur.

Right click here to download the MP3

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If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

Also, feel free to leave a comment below with your thoughts about today’s episode!  Jeet will be dropping in to answer any questions you may have as well, so ask away!

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OIT 006: Decoding App Store Optimization with Alex Malafeev

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In this session of the Online Income Podcast I’m joined by Alex Malafeev, the co-founder of Sensor Tower.  Sensor Tower is one of the leading App Store research tools out there, and Alex is here to share with us his knowledge of ASO and how we can use it to drive a steady stream of traffic to our apps and turn that traffic into downloads!

App Store optimization can really make or break your app.  By implementing some of Alex’s tips you could potentially see traffic to your app double or even triple in just a few days!  If you’re not taking advantage of ASO, you definitely are missing out, so make sure you grab a notepad and pay attention!

In this session you’ll learn:

  • What App Store optimization is and why it’s hugely important for app developers to know how to take advantage of it.
  • How sustainable App Store optimization is and how it compares to search engine optimization.
  • Alex’s 3 criteria for selecting GREAT keywords for your apps!
  • Using Sensor Tower’s traffic score and difficulty score to compare keywords and find the winners.
  • How to save space and target more search terms when choosing keywords for the App Store.
  • The differences between optimizing your app for the App Store and for Google Play.
  • One easy update that you NEED to make to your apps to help boost rankings and conversions!

Right click here to download the MP3

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If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

2»

MAT 005: A Marketing Manager’s Experience Selling Children’s Apps with Kate Kiehl

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In this session of the Mobile App Tycoon Podcast I’m joined by Kate Kiehl, the marketing manager for the extremely successful app company Night & Day Studios.

Night & Day Studios was founded back in 2006 and has grown to a highly successful development company with over 20 employees.  Since 2006 they’ve produced over 100 different apps including the bestselling “Peekaboo Barn” which has reached the top 200 in the entire app store!

Kate joined the Night & Day team around 6 months ago, and since has learned a lot about marketing and promotion for apps which she has graciously agreed to share with us in today’s episode!

In this session you’ll learn:

  • Kate’s career path and experiences that led her to eventually become the marketing manger for Night & Day.
  • Why Night & Day builds apps primarily the children’s and education niches.
  • Kate’s thoughts on the lite/paid monetization model vs. the in-app purchases monetization model.
  • How Night & Day takes advantage of their large app network to cross-promote other apps!
  • How Kate and her colleagues determine which app ideas they think will be successful or not.
  • How Kate gets feedback from both kids and parents on apps to make sure they are GREAT before releasing them.
  • How Kate chooses keywords to target for her apps.
  • The benefits of creating an email list and push notifications to promote new apps!
  • Why grassroots marketing is so important to independent app developers.

Right click here to download the MP3

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If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

2»

MAT 004: How Kenny McPeek Lost Over $250,000 from His App And Why I Still Think It Will Be a Success!

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In this session of the Mobile App Tycoon Podcast I talk to Kenny McPeek, a professional horse trainer and developer of the app Horse Races Now.

Kenny’s passion for horse racing led him to create this app for horse racing enthusiasts as well as to get the younger generation interested and involved in the sport!

Unfortunately, Kenny’s journey from idea to final product has been a majorly bumpy one.  His first experience hiring a developer resulted in him being ripped off and given nothing in return.  Lately, he’s been struggling to get approval from top racing tracks to use their video content in his app.

However, through all this Kenny continues to believe in his app…and apparently he’s not the only one!  Horse Races Now has over 20,000 users with 100 more downloading it every day!

In this interview, Kenny will share both his successes and his failures with this app, and how he’s going to turn this app from a financial failure to a success!

In this session you’ll learn:

  • Why Kenny decided to get into app development when he was already a successful horse trainer.
  • How Kenny got ripped off for $45,000 from an app developer that produced NOTHING.
  • How much it cost Kenny to develop his app once he found legitimate developers.
  • Why Kenny compares his development experiences to the explorers, Lewis & Clark
  • What app Kenny would eventually like to model his monetization methods after.
  • How Kenny is going about getting approval from race tracks to use their video content in his app.
  • How Kenny gets 100+ new users every day WITHOUT marketing!
  • Kenny’s advice for choosing app developers.

Right click here to download the MP3

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Kenny’s App in the Webby Awards (link coming soon)

If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!

8»

MAT 003: How an 18 Year Old is Making 6 Figures from Reference Apps – An Interview With Spencer Costanzo, President of Malibu Apps

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In this session of the Mobile App Tycoon Podcast I have the privilege of interviewing Spencer Costanzo, the Founder and President of Malibu Apps.

In around a year and a half after starting his app development company, Spencer has managed to publish nearly 40 apps and over 30 Kindle eBooks!  To make that even more impressive, he is making 6 figures each from mobile apps and Kindle eBooks!  And if that wasn’t enough…he’s only 18.

This was a really fun interview for me because Spencer started at my age, we’re both in the same businesses (developing apps and publishing Kindle eBooks), and look where he’s at now!  I’d like to think I’m just a few steps behind him and I’ll be reaching his level of success in the near future! :)

Finally, Spencer released an app development course which reveals all of his strategies behind his 6 figure app business.  I was lucky enough to get access to it, and I highly recommend it if you’re interested in getting into developing reference apps like Spencer!  If you’d like to check it out, I’d really appreciate it if you could use my affiliate link by clicking hereAnd don’t forget to use the promo code “fiftyoff” to get 50% off!

In this session you’ll learn:

  • How Spencer’s first app made him $30/day and then FAILED.
  • How Spencer finds freelance writers all around the world to get content written for his apps.
  • How Spencer emulates other successful apps to make sure his apps are profitable.
  • Why the number of reviews means NOTHING when guessing how well an app has been selling!
  • Spencer’s strategy for finding profitable app topics!
  • The pricing tactic Spencer uses to boost his app to the top of the charts!
  • Spencer’s KILLER strategy of validating app ideas by publishing Kindle eBooks and how that has “accidentally” turned into ANOTHER 6 figure business for him!
  • Spencer’s best tip for people getting started in app development.

Right click here to download the MP3

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If you are enjoying these podcasts, please take the time to leave me an honest review on iTunes.  Reviews help new people find the podcast as well as give me feedback as to how I’m doing!  Click here to leave a review!