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MAT 002: Building a Business Around an App with Jason Seligman

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In this session of the Mobile App Tycoon Podcast I chat with Jason Seligman, the developer of the highly successful app VIN Viper.  While many people focus on the quantity of apps they developer, Jason really focuses on the quality of his app and built it into it’s own business.  That business is now made up of 12 people and Jason is the first to give credit to the VIN Viper team that has worked so hard to make VIN Viper the success it is today.

VIN Viper is a free car appraisal tool that shows you exactly what your car is worth and is being used by both individual car buyers and sellers as well as car dealerships who buy cars from auctions.

What I like the about Jason’s story is how he treated his app as a legitimate business from Day 1.  He thought about marketing during the idea and development phases, thinks about long term profitability rather than making a few extra bucks in the short-term, and treats his users as valued customers.

In this session you’ll learn:

  • How Jason came up with the idea for VIN Viper.
  • What competitors were present and what Jason did to set his app apart.
  • Jason’s philosophy about giving the customer a great experience.
  • Why he gives such a valuable app for FREE and how he makes money from it selling reports and other products.
  • How Jason is marketing VIN Viper both online AND offline.
  • How Jason creates mutually beneficial partnerships with other companies to help promote his app.
  • Jason’s biggest challenge as a business owner and app developer.

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Items mentioned in this podcast:

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MAT 001: A Public Critique of My First App with David Janner of Make App Magazine

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It’s finally here!  Welcome to the very first episode of The Mobile App Tycoon Podcast!

I’m super excited to finally have a podcast, as podcasts are a great way to consume information especially if you’re one of those people who is always on the move.  Simply listen to them when you’re driving, exercising, cooking, etc. and you can do your daily activities while at the same time learning all about mobile app creation and marketing!

You can download the podcast to your computer or listen to it on the audio player here on the blog.  Also, I have submitted the podcast feed to iTunes so after it is approved within the next day or two, you will be able to subscribe there as well.

UPDATE: iTunes has approved my podcast and you can check it out by clicking here.  Make sure to go into iTunes and subscribe so you can listen to all future episodes on your iPod, iPad, or iPhone!

Most of the podcast episodes are going to be around 45 minutes long and will feature and interview with an expert in the mobile app industry – usually very successful developers.

However, today’s show is going to be a little bit different.  Instead of interviewing someone about their apps, I’m going to talk to David Janner from Make App Magazine about my app, SharePrayer.  I’m going to go over what my marketing plan has been with SharePrayer so far and David’s going to publicly critique what I’ve been doing and let me know what I can do to improve my sales!

The great thing is you can all learn from my mistakes and use the information and advice he gives to better market your apps!

Right click to download the MP3

In this session you’ll learn:

  • Exactly what my strategy for SharePrayer has been so far.
  • Marketing outside the app store vs. inside the app store.
  • Why I chose the Lifestyle category for SharePrayer.
  • Why the category you choose for your app does matter.
  • Why app store users search for broad phrases, and how you can target them.
  • How to “steal” your competitors keywords and use them for your app.
  • How to format your keywords for best results.
  • How important App Store SEO is to your marketing strategy.
  • What makes an app icon stand out.
  • How to incorporate sales copy into your screenshots.
  • How to use special characters in your description.
  • What is localization and how it can affect your app sales.

Right click here to download the MP3

 Items mentioned in this podcast: