350-060 test  ?, VCP550 Brain dumps  ?, 400-101 test   , C_TFIN52_66 test  ?, ADM-201 test   , 000-105 test  ?, 70-346 pdf   , 350-080 exam  ?, OG0-093 test  ?, CAS-002 pdf   , 300-115 exam  ?, CRISC Exam  ?, 101-400 dumps  ?, 210-060 Exam  ?, 000-089 dumps  ?, 810-403 certification   , 2V0-620 Exam  ?, C_TFIN52_66 certification  ?, 000-080 test   , CRISC dumps  ?, LX0-103 certification  ?, 70-487 Study Guides  ?, 350-050 dumps  ?, JN0-360 certification  ?, 70-347 dumps  ?, 640-911 dumps  ?, 9A0-385 exam  ?, 000-106 dumps  ?, 350-018 pdf   , 70-177 test  ?, 350-029 dumps   , 000-105 dumps  ?, 210-065 certification  ?, LX0-103 exam   , 350-018 pdf  ?, 70-411 certification  ?, 300-075 exam   , 300-208 pdf  ?, 300-209 certification  ?, 210-060 test  ?, 1Y0-201 test  ?, 400-101 Study Guides  ?, MB6-703 test  ?, ITILFND certification  ?, 220-902 test  ?, 350-030 pdf  ?, 70-483 dumps  ?, 1Z0-803 pdf  ?, 74-678 test  ?, AWS-SYSOPS test  ?, 210-060 pdf  ?, 220-902 dumps   , 1Z0-061 test  ?, 1Z0-804 dumps  ?, 74-678 dumps   , 2V0-620 test  ?, SY0-401 test   , 1Z0-803 certification  ?, 220-902 Exam  ?, 70-488 exam  ?, N10-006 dumps  ?, 070-461 test  ?, 70-980 exam  ?, ICBB dumps  ?, 210-060 dumps  ?, c2010-652 test  ?, LX0-104 dumps  ?, 101 test  ?, 350-050 certification  ?, 500-260 Study Guides  ?, 70-177 dumps   , 640-911 test  ?, 350-080 exam   , 640-911 Exam  ?, 300-206 test  ?, 100-101 dumps   , 2V0-620 dumps  ?, 220-802 pdf  ?, 70-413 certification   , 350-029 Study Guides  ?, LX0-104 Brain dumps  ?, NS0-157 Exam  ?, 400-051 test   , 1Z0-804 pdf  ?, OG0-091 dumps   , 300-209 certification  ?, 70-270 certification  ?, 300-209 Study Guides  ?, 70-346 dumps   , OG0-091 test  ?, 000-089 Exam  ?, 300-209 certification  ?, AWS-SYSOPS certification  ?, 70-463 pdf  ?, 640-911 pdf  ?, JK0-022 exam  ?, 70-486 certification  ?, ICBB pdf  ?, EX200 pdf  ?, 200-101 exam  ?,

Is the Mobile App Market Too Saturated?

Is the Mobile App Market Too Saturated?

Lately, there has been a lot of talk all over the web from frustrated independent app developers.  Do any sort of research about developing apps or making money from them and you will be sure to find at least a few websites or forums with fed up developers ready to throw in the towel.  The reason these developers are upset more often than not is that their apps aren’t selling well.  To be blunt – their sales suck.  The overwhelming majority of these discouraged developers claim to be the victim of one thing: an over-saturated app market.  Could this be true?  Could I be diving headfirst into an industry that is dying?  Let’s take a look at some facts:

mobile app growth chart

Image Credit: www.flurry.com

As you can see from the graph above, there has been tremendous growth in both the Apple App Store and the Android App Market over the past three years.  And note that this graph only goes until October 2011.  More than 6 months since then, you can bet that those numbers have gone up significantly as well!  So we know one thing for sure right now: there are a lot of mobile apps available to consumers!  Let’s keep in mind though that these claims developers are making are not new at all!  People have been saying that the mobile app market has been over-saturated since the very beginning in 2009!  It’s amazing to think that at “only” 30,000 mobile apps available total, people were already pronouncing the industry over-saturated!  Over 820,000 apps later, we are still debating the same damn thing!  With people predicting “the end” every day, how do we know how many apps it takes for the mobile app market to be too saturated to be considered a legitimate source of income for independent developers?  Obviously, nobody knows for sure and if anyone tells you they do, they are either delusional or lying.  With that being said, this is my opinion from the research I’ve done and my past experiences with mobile apps.

I’m going to make my opinion here plain and simple – I do NOT think that that mobile app market is too saturated at all.  Like I mentioned before, people have been claiming the “mobile app sky” has been falling since the very beginning!  And personally, I think that the opposite is true: the world of mobile apps and mobile technology is just beginning!  What I think that the problem is for 99% of people who are claiming that the mobile app market is too saturated, is that the game is changing but they are not changing with it.  Technology is constantly moving forward and if you’re not constantly moving forward with it, you’re moving backwards.  It’s as simple as that.

The main thing that most of these naysayers don’t understand is that the gold rush is over.  Back in 2009, it was a lot easier to just release an app without any marketing and see success.  However, today this is not the case anymore.  To put it bluntly – the days of iFarts are over!  Now please don’t get me wrong, iFart was a clever idea made into a simple and fun app, and it is still definitely possible to have an insanely popular app which is simple and fun.  However, please don’t rely on any app idea, no matter how good you think it is, without having a marketing plan to go with it!  Like I mentioned before, the game is changing and I think that marketing is a huge part of succeeding at making money with mobile apps today!

However, some of these negative developers have the opposite problem.  Instead of creating simple apps and expecting them to take off with no marketing, they go ahead and spend months upon months and thousands upon thousands of dollars on the development one app which they try to make as “cool” as possible.  Usually these ridiculously expensive apps are in-depth games with intense graphics and tons of features.  Sounds like a winner right?  Wrong!  Take a look at the top 50 apps in both the App Store and Android Market and take a minute to analyze why apps those apps are selling well.  Try and figure out what makes each app popular.  The top apps are usually very simple, sharable, and solve a problem.  Yes, even games solve a problem – boredom!  Don’t make an app because it’s going to have lots of cool features and 20 different levels – nobody gives a shit about how many levels or features your app has!  People are selfish and don’t care how many hours you put into your app or whether you were stupid enough to quit your job to work on it!  They care about whether it can help them.  It’s that simple.

Sorry to be very blunt there, but I firmly believe that what I’m saying is true.  The app market isn’t dead – it’s just changing.  The only thing that’s dead is the developers who refuse to change with it!


  1. Hi Thomas

    Great read. I think that the market for apps is fairly saturated but there will
    always be demand for great apps. After all, the internet has been around for much
    longer, and there’re new successful websites / web apps sprouting up every day.

    Of course, releasing a great app should be a given. Marketing is the great differentiator
    in how well an app succeeds and I think most independent iPhone app developers would do well
    to take note of that.

    • You’re exactly right – the market is probably too saturated for another iFart application or another Flashlight application (both of which Apple has stopped accepting), however it is definitely not too saturated for innovative ideas and great execution!

  2. I totally agree with your point that app should be simple. You are absolutely spot on that “Nobody gives a shitt about 20 level”.

    • Thanks for stopping by Charlie! Glad you agree with me! People are selfish and care what the app will do for them – not how many levels it has! 🙂

  3. Nice post Thomas. you impressed me with the way you explained about apps. I must suggest my friends to read your post because they also belongs to same niche you got.
    now comes to topic as you said rightly that apps must be user friendly so that everyone can enjoy its benefits useful effects. thanks for sharing.

  4. Thomas – great post. A lot of sense in what you have mentioned there. Marketing is surely required if you need your app to be a success. Simple reason being to get noticed due to the number of apps out there. That being said, what do you think is the best way to market an app. Sorry if you have already written about that, you could point me to your writing.

    • Hey Mrigaen – Marketing definitely is important. Although there are some developers out there who simply rely on ranking in the App Store for their exposure, I think it’s a better long-term strategy to combine that with at least a little bit of traditional marketing efforts. Of course, what you do for marketing all depends on what your app does.

      I’m definitely going to get more posts on the blog related to marketing in the future as I go through that process myself with my current and future apps. In the mean time, if you haven’t already, check out my last few podcast episodes where I interview some successful developers who give a few hints about marketing.

      Thanks for the comment!

  5. Thomas,
    I am building an online resource much like you are for aspiring Iphone App developers. Honestly, I hadn’t seen any others until I stumbled upon your podcast (thought I was all alone lol). Anyway, love what you are doing and if you would like to chat or compare ideas, let me know!

    Dennis Bowles

    If you want to see what I;m doing, stop by my website or shoot me an email from my contact page.


    • Hey Dennis – Thanks for the comment! Took a quick look at your site and looks like you’re really starting to put together a great resource. Would love to chat sometime and toss some ideas back and forth!

  6. Hi Thomas,

    What is your opinion regarding free game apps and paid game apps, is it possible to earn a stable income? I noticed in the top charts that free game apps are less available https://www.apple.com/nl/itunes/charts/free-apps/
    Free apps which are dominating are like social, productivity, utility etc. related.

    I am curious to your opinion. Also other people can react of course.

    Thanks in advance.

Speak Your Mind