As with any other business, the key to success with Kindle publishing is creating a product that fills consumer demand. Amazon is providing us with an amazing platform for our books to be found and purchased. In order for us to take full advantage of this and make money publishing Kindle books, we need to find out what topics consumers want to read about and publish books on those topics.
Doing your research properly and finding a profitable topic to publish a book on is BY FAR that most important step in the whole Kindle publishing process! Why? If you fail to do this step properly, it doesn’t matter how great of a book you publish, how much marketing you do, or how much time and money you spend publishing your book. If it’s not what people want to read, nobody will buy it and you won’t make money. However, if done right, there is a LOT of money to be made publishing Kindle books and it can be a GREAT source of passive income!
In the last three months I’ve made over $13,000 in passive income from short, non-fiction Kindle books. I did this without any marketing outside of Amazon simply because I was successful in choosing profitable book topics.
There’s quite a few different ways to actually go about finding these profitable book topics. However, they all rely on one thing – being able to determine how well other books currently for sale on the Kindle store are selling. How will you ever know if a topic is profitable or not without being able to tell how other books on that topic are selling?
Finding a Book’s Amazon Ranking
Luckily for us, Amazon is kind enough to display rankings for every Kindle book available for purchase. While these rankings won’t tell us exactly how many copies each book is selling (we’ll get to that in a minute), it will give us the information needed to figure that out.
The only ranking we’re concerned with is the overall “Paid in Kindle Store” ranking. In order to find this information, on a book’s product page, scroll down to the orange “Product Details” header. At the bottom of that section will be the rankings. See the screenshot below. This is the Product Details for a random book I’m not associated with – see the ranking which I highlighted in yellow.
In rare instances, you may come across a book that doesn’t have any ranking information under the Product Details, where it typically should be. The reason for this is usually that the book has just recently been published and it has not recorded at least a sale or two for Amazon to start ranking it.
Analyzing Amazon Rankings
Not that we know where to find each book’s Amazon ranking, what do we do with it? How does that translate into sales? In the example above, we can see that the book’s ranking is #9,975 in the Paid Kindle Store. That means out of all paid Kindle books (around 2,000,000) this is the 9,975th bestselling book.
However, what does that mean? Is a book that is the 9,975th bestselling book in the Paid Kindle Store a tremendous success or a complete flop? That’s where having some experience publishing Kindle books really helps, and this is the reason why many beginners (including myself at first) end up publishing quite a few books that don’t sell at all, before ever experiencing success.
To make things even a bit more complicated, Amazon rankings are typically updated every hour, so it’s tough to be able to say for certain the correlation between Amazon Rankings and sales without a lot of data.
Luckily, I keep daily records as to what my Amazon rankings are for all my Kindle books in addition to how many sales I got that day. After publishing 39 books so far (as of 7/28/13) and having them ranking anywhere from #500 – #800,000 I’m now able to quickly judge based off Amazon Rankings around how many copies any given book is selling per day.
So I went through all my sales data and compiled a “cheat sheet” for you, so you can hopefully shorten the learning curve and start choosing profitable Kindle book topics from the start! Using this table, you’ll be able to quickly estimate how many copies a book is selling and how much money the author is making from it!
As you can see, the vast majority of these numbers come from my first-hand experience and recording my sales and rankings daily for the past year. However, for rankings below #500 (the best ranking one of my books has experienced to date) I had to estimate based on research I’ve done as to how many books are sold.
If used correctly, the data I just gave you is INSANELY valuable and can help you get start seeing success with your Kindle publishing efforts. However, just knowing how many copies a particular book is selling won’t help you find profitable topics to publish books about by itself. In the coming weeks I’ll be explaining how I use this information to find TONS of profitable Kindle topics – so keep an eye out and make sure you’re subscribed to my email list where you’ll get more valuable information EXCLUSIVELY for email subscribers. If you haven’t already subscribed, you can do so at the top of the sidebar or right below this post!
I hope this post helped you get a good understanding of the fundamentals of Kindle topic research. Kindle publishing has been a real game-changer for me with the passive income I’m generating from my books. I know it can do the same for you if you learn how to go about it correctly.
If you have any questions feel free to leave a comment below! Also, if you could do me a favor and share this post with just one friend who could benefit from making passive income every month from Kindle books, that would be awesome! I’d be very thankful if you did, and I’m sure your friend would be too! 😉